Google is a new entrant in the e-tailers domain in the Indian market with its service named Google Shopping. India is a hotspot market for internet and e-commerce services and Google is trying to capture it through its Google Shopping Services. Online shopping has made our life easier and products are more accessible to consumers. The launch of google shopping can be a real headache for Amazon, Flipkart and Paytm.
With the help of Google, Shopping customer can see offers from multiple websites including local retailers. The user can get the real deal with the help of Google Shopping. Google Shopping provides a simple and user-friendly shopping experience.
Google Shopping promises Artificial Intelligence powered shopping experience. With the help of Google Lens, you can scan any product as you see and Google Shopping will help you to get that online.
Google shopping is consolidation websites which get details from different portals and shows at one place. The user can choose stores as per their convenience and clicking on stores will redirect users to the Store’s portal.
Google has given dedicated sections on their portal for easy product discovery. Currently, it includes Cell Phones, Speakers Headphones & Headsets, Men’s Clothing, Women’s Clothing, Books, Watches, Makeup, Personal Care, Appliances and Home Decore.
Retailers can register themselves on Google Shopping platform with the help of the Google Merchant Center. Google Merchant Center supports Hindi as well as English for the ease of retailers.
“The Shopping home page is a new made-to-browse destination for shoppers to search across multiple product categories and find products from thousands of retailers. To make the shopping experience richer, we have added some smart features, including price drops and a collection of the most popular products on Google” said Surojit Chatterjee, Vice President – Product Management, Google Shopping.
Google has issued a blog with details of Google Shopping details which can be read here.